Communications Guidelines & Information

We are here to assist you with your design and communication needs.

All materials that are used for external audiences must meet UD brand guidelines. This page provides a summary of services available and templates for our most frequently requested materials.

UNIVERSITY OF DELAWARE GUIDELINES:

If these resources do not meet your needs, please contact Alison Burris  (302-831-1679).

brochures
Print Materials

Templates are available below for you to produce flyers, brochures, slideshows and reports. If you require guidance or support for more extensive project, please contact Alison Burris.

Students cheering
Photography

Photo release forms are required on both minors and adults. Downloadable forms are available below. To schedule a photo shoot, please contact the CEHD Communications team.

Twitter homepage
Social Media

All social media sites affiliated with UD must be coordinated through the CEHD Communications team. For assistance, please contact the College Communications Team

CEHD newsletter
E-Newsletters

When creating an electronic newsletter for your department, contact the College Communications team to ensure you incorporate effective design and messaging techniques for maximum impact.

CEHD webpage
Website Design

To create or update the design of website that represents a center, department or program affiliated with CEHD or UD, contact Joe Naccarato in OET.

Jan 2018 openhousegraphic
Graphic Designs

We can help you design quick and easy graphics for print materials, giveaways and social media through Canva and other online software programs.

 

CEHD Branded Templates

Communication templates are available for use by all CEHD faculty/staff.

Flyers

Below is an assortment of handout alternatives. There are four footer colors options, in 1- and 2- column formats. Typically, event announcements use the one-column format, and program descriptions use two columns.  You can swap out the colors and column formats to create a Red 1-column, etc.

SAMPLE FLYER

CEHD Sample Flyer

Trifold Brochures

To have a brochure created for your program/project, submit your request to Alison Burris. Please be aware, there is a 2-3 month lead time and requires the following steps:

  • You provide the necessary information in the attached Word doc. Submit to aburris@udel.edu.
  • Alison will review, make suggestions, and return to you for approval.
  • Alison forwards the text to OCM’s art director for formatting and photos
  • You are given two opportunities to edit before final approval.
  • You provide the  purchase code, quantity and delivery date, and OCM will coordinate the print job.

SAMPLE BROCHURE

SAMPLE CEHD brochure

Powerpoint

For general University of Delaware branded slide decks, please visit OCM’s website.

Research Poster Templates

Reports

  • Download this template for suggested formatting of a cover page, text and table designs.
 

Photography Services

The CEHD Communications Team will provide photo services to support your website, social media and UDaily submissions. Contact Alison Burris to discuss your photography needs.

  • To schedule a professional headshot, contact Cheryl Cunningham in UD’s photography coordinator, located in The Academy Building, 105 E Main St.
  • For UD’s full photo policy, photo release form and reprint information, visit Photo Services.

Model Release forms:

UD requires a signed model release form for any (identifiable) individual in a photo. This includes adults as well as minor children. To learn more about guidelines regarding permission forms, please contact Photo Services.

You are urged to be respectful of the images used. Be aware of distracting elements in the background – trash cans, fire extinguishers, construction signs.

And please be cognizant of the children both in the foreground AND background to avoid nose picking, diaper changes, underwear showing, disrespectful t-shirts. Children’s names on name tags, cubbies, desks, etc must be blurred out before posting.

 

Tips for Effective Communications

  1. Write your content to address your audience’s needs. Organize your page in this order:
    1. identify your readers’ problem
    2. explain how you can help
    3. demonstrate why you should be trusted
    4. give multiple ways for them to register/participate/learn more.
  2. Keep it simple.  Limit use of acronyms or jargon. Even terms common in your field like pedagogy, practicums or social entrepreneurship may be confusing to a prospective student, an outside organization or a reporter.
  3. Keep it short. For every 30 minutes you spend writing, invest another 60 in reviewing and reducing the length of your work. If they are interested, tell them how to get more detail.
  4. Make it look even shorter. Your audience will not read long blocks of text, so keep paragraphs to 3 sentences or less. And use subheadings, bullet points and hyperlinks, so people can skim to find what interests them most.
  5. Include a call to action, every time, so the reader knows what you want from them and how to get it.
 

Want proof that this works?

Try reading the Tips in paragraph form. How far did you get before you lost interest? 

To ensure maximum effective with your written materials, be sure to write your content to address your audience’s needs. Organize your page in this order: identify your readers’ problem, explain how you can help, demonstrate why you should be trusted, and give multiple ways for them to register/participate/learn more. 

Keep your communication simple and concise by limiting use of acronyms or jargon. Even terms common in your field like pedagogy, practicums or social entrepreneurship may be confusing to a prospective student, an outside organization or a reporter. And if you keep your message short and to the point, your reader will pay attention longer. A good rule of thumb to follow is for every 30 minutes you spend writing, invest another 60 in reviewing and reducing the length of your work. If your reader is interested in learning more details, they can access additional information through the website you listed or contact you by phone or email. You can also make your text appear shorter by incorporating subheadings, bullet points and hyperlinks, so people can skim to find what interests them most. This is an effective tool as your audience will likely not read long blocks of text; so keep paragraphs to 3 sentences or less.

Remember, it is very important to include a call to action at the bottom of every communication piece, so the reader knows what you want from them and how to get it. Email aburris@udel.edu if you read this and have any comments regarding its usefulness.