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Communications Guidelines and Information

We are here to assist you with your design and communication needs.

All materials that are used for external audiences must meet UD brand guidelines. This page provides a summary of services available and templates for our most frequently requested materials.

If these formats do not meet your needs, please contact Alison Burris (831-1679) to help you create a suitable design.

CEHD Branded Templates

Communication templates are available for use by all CEHD faculty/staff.

CEHD sample flyer template Flyers/handouts

Below is an assortment of handout alternatives. There are four footer colors options, in 1- and 2- column formats. Typically, event announcements use the one-column format, and program descriptions use two columns.  You can swap out the colors and column formats to create a Red 1-column, etc.

Trifold Brochures

To have a brochure created for your program/project, submit your request to Alison Burris. Please be aware, there is a 2-3 month lead time and requires the following steps:

  • sample trifold brochureYou provide the necessary information in the attached Word doc. Submit to aburris@udel.edu.
  • Alison will review, make suggestions, and return to you for approval.
  • Alison forwards the text to OCM’s art director for formatting and photos
  • You are given two opportunities to edit before final approval.
  • You provide the  purchase code, quantity and delivery date, and OCM will coordinate the print job.

Powerpoint   

Click the format you prefer to download the template:

Research poster templates

Reports

  • Download this template for suggested formatting of a cover page, text and table designs.

 

Photography Services:

UD Photography unit has changed their billing policy, limiting their services to photo shoots that can be used to promote University initiatives. Photos to be used by individual departments or programs will be assessed a fee, as will photo shoots off Newark Campus or outside of normal business hours.

Excerpts of new policy (2015):

Photo services books photographers based on how critical the proposed photos would be to external communications for the University.  It is no longer the case that all 2 hour photo shoots are complimentary, although in many cases photographs will still be taken at no charge. CPA will exercise some judgment in determining whether the photos have external value to UD before agreeing to schedule a complimentary photo shoot.

When in need of a photographer, an office, department, or college should submit the Request for Service – Photo Shoot Request web form at least five business days in advance of a requested photo shoot. Photo Services will be in touch with the client with an estimate at least three days prior to the requested photo shoot date. Photo services will let the requestor know if they can accommodate the request and if there will be any charges. The form should be filled out as thoroughly as possible, especially in the description area.

For their full policy, photo release form and reprint information, visit Photo Services.

Model Release forms:

The CEHD communications team is happy to work with you on any of your photography needs. In limited circumstances, you may need to take your own photos. As much of our work involves  children, it is critical that you obtain parent/guardian release forms prior to photographing minors. UD has updated their model release form to include the use of images on social media.

UD Minor Release form (2015)

You are urged to be respectful of the images used. Please be cognizant of the children both in the foreground AND background–no nose picking, diaper changes, underwear showing, disrespectful t-shirts–and please blur out children’s names on name tags, cubbies, desks, etc.

 

 


The 10 Commandments of Communications

(according to Ragan Communications* and your CEHD Communications team)

  1. Do not express your thoughts and interests without first considering what matters to your reader.
  2. Do not mindlessly copy and paste from previous communications, but instead choose the right words for this message at this time for this audience.
  3. Do not use inflated language and nonsensical jargon, for this will confuse or aggravate your reader and put your message at risk.
  4. Remember to edit, and edit fully. For every 30 minutes you spend writing, invest another 60 in reviewing and reducing the length of your work.
  5. Honor professionalism, so your writing will reflect positively on your company and your reputation.
  6. Kill your darlings,” for if you have fallen in love with a phrase or paragraph, you are no longer putting your reader’s interests first.
  7. Do not rely on spellcheck, for it is no substitute for reading your work aloud or asking a colleague to proofread it for you.
  8. Do not click “send” in haste, but sit with your message long enough to know that it is clear, respectful, and effective.
  9. Include a call to action, every time, so the reader knows what you want from them and how to get it.
  10. Do not neglect the visual effect of your message, but present your words in a format that is organized and easy for your busy audience to read.

* minor revisions made, in consideration of our readers (Rule #1).

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